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Media Relations Essentials for Ventures with Switchboard Public Relations

August 5, 2022

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Throughout your venture building journey, you will encounter various opportunities to tell your story and promote your solution through the media. When done right, these occurrences can have a huge impact on your venture, leading to spotlight you can leverage to further your message and brand awareness across the media landscape.

Join us August 5 to hear from Bruce Claggett, Director of Media Relations at Switchboard Public Relations, for this workshop which will provide you with a working overview of how venture-centric entrepreneurs can navigate today’s media so their stories land with the right audience and their objectives are met.

This 90-minute online workshop will help those at the start of their journey define their story goals, identify existing media opportunities, and develop a checklist for reaching out to news and other content based organizations in 2022 and beyond. Challenges will be addressed in a Question and Answer portion that uses real examples.

Switchboard Public Relations helps innovators and impact-makers create positive change by driving PR campaigns and communication strategies that get results.


Who should attend

This event is for entrepreneurship@UBC ventures part of HATCH Venture Builder as well as teams who are gaining traction and media attention. Those interested in building their media relations skill sets are encouraged to attend. RSVP in Slack.

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We acknowledge that the UBC Point Grey and Robson Square campuses are situated on the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil- Waututh) Nations.

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entrepreneurship@UBC propels UBC innovations out into the world through venture creation, providing UBC students, researchers, faculty members, alumni and staff with the resources, networks, and funding they need to succeed.

We are a part of Innovation UBC in the Vice-President, Research and Innovation (VPRI) portfolio

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