Target Tape Inc has developed a unique disposable, adhesive patch for use by surgeons. The product assists surgeons improve the accuracy of their surgical incisions and procedures by depositing location markings on the patient that correspond to identical markings that appear in the patient’s x-ray medical images.
The idea for the product can be traced back to when co-founder Colin O’Neill observed a jaw fracture surgery as part of a medical development course he attended while pursuing a BASc degree at UBC. Convinced that his product idea was a winner he then went on to enrol in UBC’s New Venture Design course where he met Nick Seto (a student studying finance at UBC’s Sauder School of Business). While still students Nick and Colin launched the company and upon graduation committed to pursuing the business full-time. A seed round of funding (including participation from the e@UBC Seed Fund) soon followed and the company established business operations in downtown Vancouver.