Workshop Description: Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many businesses overlook an important first step in securing their brand: trade-marks. Likewise, almost every business or venture creates material protected by copyright on a daily basis. Recognizing value in the copyright and exploiting it to the fullest extent is incredibly important. The same principle applies to objects protected by industrial designs. The exclusivity afforded by a registered industrial design can be used to keep competitors away or generate revenue through out-licences. This workshop will review the strategic use of trade-marks, copyright and industrial designs and how to protect them and generate revenue from them.
Scott Foster, Associate
Scott’s practice focuses primarily on contentious IP in the fields of trade-marks, copyright, industrial designs, trade-secrets and breach of confidence, and patents; particularly cases involving technical subject matter in pharmaceuticals, electronics, medical devices, biotechnology and chemistry.
Allison Jones, Trade-mark Agent
Allison’s practice focuses strictly on trade-mark prosecution. Her practice involves advising clients on the registrability and availability of trade-marks and the prosecution of applications. Her practice also includes managing client’s trade-marks worldwide.