Business because article on e@UBC venture Headcheck Health
This month’s Super Bowl served as a reminder of growing public concern over the damage concussion causes. Kerry Costello, a Vancouver entrepreneur, reckons she can help.
Co-founder and UBC commerce graduate Harrison Brown developed the tech. Kerry, who has worked in marketing at insurance group BCAA, brings the business acumen. The pair incubated on UBC’s Lean Launch Pad program.
HeadCheck features a balance scoring algorithm which takes the subjective grading out of the test. It incorporates gold-standard concussion assessment measures, used by organizations like FIFA, the NFL, and the NCAA.
It works with large universities and sports teams. But also seeks to help the recreational coaches and parents, who often don’t have the tools to identify concussion. Unlimited testing and tracking will cost $25 per athlete per year.
Read the full article here.