Spotlight Series: John Mullins, PhD and Best-Selling Author

Published on Friday, August 29, 2014

John Mullins

John Mullins is a best-selling author of 3 books and an Associate Professor at London Business School

Join us in welcoming John! He is touring North America promoting his new book, The Customer Funded Business, and will be here to talk about what entrepreneurs should do before seeking angel investment. Space is limited so sign up now!


  • Free admission with complimentary Chapter 1 of John’s new book!
  • September 10th from 12:30pm-2:00pm
  • Location is at Michael Smith Laboratories Lecture Theatre 102 on UBC Point Grey Campus


‘What Entrepreneurs and Angels Should Do Before They Dance’

A widely accepted notion in entrepreneurial circles is that the way to start and grow a great business is to come up with a great “idea”, write a great business plan, raise venture capital, flawlessly execute the plan, and (Voila!) get rich! But it hardly ever happens this way, and the vast majority of successful businesses don’t ever raise venture capital. Angels who make money don’t invest this way either!

The most cash-efficient entrepreneurs – including those who created iconic companies like Dell, Banana Republic and many more – get their seed funding and sometimes their growth funding not from investors, but from their customers, through a range of intriguing approaches.

By telling the seldom-heard stories of these and some more-recent 21st century entrepreneurial companies from around the globe – from Europe, India, and the USA – John will bring to life five distinct customer-funded models that today’s entrepreneurs can, and often should, put to work to fund their start-ups or finance and grow their companies. In so doing, they end up owning more of their companies too!

Need more convincing? Check out John’s full bio to read up on his achievements and the 3 other books he’s written.

Take a look at John’s YouTube intro, or you can buy his book before the talk!

Sign up now!