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Meet EIR – Amielle Lake

Published on Thursday, September 28, 2017

Amielle Lake

Entrepreneurship in her DNA.

When asked about her journey as an entrepreneur, Amielle remarks that her ability to handle risks seems to be a result of a deficiency in her genes, having come from a family of entrepreneurs. Having graduated from UBC with a Bachelor degree in English Literature, followed by a Masters in Business Administration in the UK, Amielle seemed destined to be on the path to becoming an entrepreneur. The first stop, Amielle founded Tagga Media, a customer data platform designed to help large brands better understand their customers. In 2017, Tagga was successfully acquired by Campaign Monitor.

Amielle is also an advocate for female entrepreneurship, currently sitting on the board of the Forum for Women Entrepreneurs. Up next on her agenda is working on launching a women’s investment fund, The Women’s Equity Lab. WEL is focused on empowering women angel investors through an educational and collaborative investment process. And on top of being an incredibly successful entrepreneur, fun fact, Amielle is also a published author.

Meet our newest Entrepreneur-in-Residence, Amielle Lake.

What inspires you to work as an EIR at e@UBC?

I’ve always loved mentoring and advising, and I was lucky to have had a very powerful network supporting me in the development of my own company. Now that I’ve exited my company, I really want to do something that will help others thrive, and offer the same support that I was lucky to have during my time building my company.

I see value in supporting the startup ecosystem here at UBC. I believe that e@UBC’s mandate is the right one. We have the opportunity to be successful in building ventures, not just in BC, but globally. While I was doing my English Literature degree at UBC, I wished I had a resource like e@UBC that could’ve helped me with my business ideas at that time. Having a program like this builds confidence in young people.  With the right tools, community and supports, you can take an idea and transform it to a reality. That’s huge. Or, you can figure out quickly and cost effectively that your idea isn’t a viable one. That is also really helpful.

Why did you want to be an entrepreneur?

I’ve always been an entrepreneur at heart. My family were entrepreneurs; it just seemed like the normal thing to do.  The reason I went to MBA school was that I felt I could equip myself with the language of business, learn about business fundamentals and be credible . The risk didn’t scare me at that point in my life – I was young; I didn’t really think about it hurting my career development path. At that point in my life, as long as I could make rent … I was happy to take risks!

 Out of all your memorable lessons from building Tagga – what sticks out most?

Thinking back to it, I think I’ve grown in my appreciation of the importance of building a strong corporate culture.  It took me a  while to internalize this.You want a culture that motivates, develops and honours the people that are working tirelessly to support the company.