What is Branding and How Important is it to Your Marketing Strategy?
A brief description of branding and its important, along with links to building your brand.

An Entrepreneur’s Quick Guide To Branding
A brief introduction to the importance of branding and how to get it right.

The Makings of a Great Start-up Name: 6 Tips
Inc. shares a few advice for picking the right name for your company.

How to Choose the Best Name for Your Business
A guide to “help you choose a defensible trademark and a search-friendly, recognizable name.”

9 Essential Elements of Choosing a Domain Name
An infographic with tips to consider when coming up with a great domain name.

Ten best practices to help brands get on Twitter
The Globe and Mail’s 10 steps you should complete before signing on to Twitter.